SEO

Answer: Google Webmaster Tools and Google Analytics are two very useful – and free – resources for webmasters. In a nutshell, the difference between the two is: (A) Analytics is a tool for providing comprehensive analysis of information (web traffic, detailed keyword analysis, information on visitors, tracking conversions, as well as detailing demographics and content); …

Here is a list of the Top 10 SEO Techniques that can improve your web traffic and maximize your revenue.  Ask your internet marketing firm about how these work and what they are doing (or are capable of doing) to apply these methods for your website. 1. Title Tag (Keyword Usage) 2. Strategic Use of …

If you have been considering delving into internet marketing for your website, it is worthwhile to have an understanding of what the benefits will be.  If you hire a knowledgeable and experienced company to promote your site, you can be certain that you will see substantial returns on your investment through tangible methods that are …

Answer: Due to the popularity of WordPress (it is the premier blogging platform online), it is unfortunately also a popular target for spam bots and Spammers.  It is advisable to use AKISMET (the official spam filtering service plugin) as well as a Captcha plugin. Here are some of the best Captcha plugins that you should …

One of the best ways to get an increase in links and traffic is to let the “mob” go to work for you.  When a topic is trending, you can catch the wave and capitalize on that existing flow of traffic to get more free links.  Here are a few ways to select a topic …

The almighty sales conversion is the holy grail of any webmaster who sells products or services either directly or indirectly via their website.  Let’s look at why testing is important, how it works, how you can use it to increase these conversions.  We will also discover how testing can even apply to websites that only …

Answer: Many webmasters hesitate to get into SEO because they believe the costs will be insurmountable, and the returns uncertain.  Remember that you do not need to dive in headlong into this process. What is best is to do one of the following:  either (A) try approaching your potential SEO consultant initially to request a …

Twitter and Facebook are now appearing in the search engine results pages (SERPs) for major search engines like Google.  How do you make sure your profiles on social networks have their best chance of ranking and helping you generate traffic? 1. Use Your Keyword in Your Picture/Avatar/Logo Title Pictures play a role in search ranking, …

We recently spoke about the changes to the way Google evaluates links.  Although the company is keeping the true nature of the modifications to their algorithm a little foggy, we do know that certain methods have proven effective for increasing PageRank. 1. Obtain Links from other High Quality Sites in Your Industry One of the …

Answer: There are do’s and don’ts for this, but here are a few simple pieces of advice on requesting links: 1. Do seek sites that feature content related to your industry.  Give them a link to a page on your site that seems like it would be helpful and relevant to their content and their …

Google’s latest algorithm change for link evaluation is worded in a nebulous way.  For now, we are left functioning as we always did, until further information becomes available.  PageRank is calculated based on the number of inbound links from outside and within your website.  The quality of each link (i.e. the relevance of the site …

Google has recently announced a slew of modifications to its algorithm.  One of the notable changes is an increase in sensitivity in the Panda update.  It is also adding emphasis to image search optimization. Link Evaluation Changes, In the Words of Google Google announced changes to its link evaluation system as follows: “Link evaluation. We often …

There is no question that social media is a strong component of your internet marketing efforts.  But is it a viable enough vehicle to be the mainstay of your budget?  Arguably, no.  However, there is some merit in putting some substantial focus into this social media giant. How Big Is Facebook, Really? Facebook has over …

Searchers may not be aware, but Google actually detects your location automatically and will customize the SERPs (search engine results pages) to provide local results.  The location that Google uses to do so is shown on the results page’s left hand side. How Does Google Determine Location? There are multiple ways Google can determine your …

Answer: Push marketing is arguably the more obvious and commonly understood type of marketing.  In this format, a business is interested in pursuing potential customers or clients and takes active steps to present an existing product or service in such a way that it is likely to be purchased, by positioning it in such a …

When webmasters maintain and enhance their websites with SEO techniques, the first aspect they often address is content.  Naturally, this is a great first step.  What about your page layout?  If this wasn’t a major priority to you before, it needs to be one now. Why Layout is Important If you haven’t been paying attention …

Did you know that if you modify your site too much it could appear as web spam in the eyes of leading search engines?  How do you make sure this doesn’t happen? Don’t Reinvent the Wheel One of the mistakes webmasters make is purchasing an existing site with a standing base of web traffic and …

Answer: When you view your site’s listing in the search results on Google, you may have noticed that the page snippets, URLs and titles listed don’t always match what you intended when you programmed your website.  Why is this? Google may be determining what to display as a result of classifying queries used by searchers.  …

Many of us have made half-joking remarks about “needing” to check facebook or Twitter at a certain interval, lest a bit of social networking withdrawal might begin to creep up.  Is the addiction to social networking real?  And if so, how can we, as webmasters and marketers, capitalize on this? New Research Says Facebook and …

In the earlier days of SEO, many firms and webmasters were taking advantage of the search engine algorithms of the time that took keyword density into account when determining ranking.  The spiders have evolved to incorporate many more forms of data and consider a number of factors that no longer pertain to the keywords in …