Social Media

Twitter and Facebook are now appearing in the search engine results pages (SERPs) for major search engines like Google.  How do you make sure your profiles on social networks have their best chance of ranking and helping you generate traffic? 1. Use Your Keyword in Your Picture/Avatar/Logo Title Pictures play a role in search ranking, …

Answer: Google’s new policy allows the company to collect data from all of its products and use them conjointly to serve up each user’s SERPs.  Since around 70% of searchers perform searches while signed in, that means that a large chunk of your potential customers will be affected by this change. Google will use a …

There is no question that social media is a strong component of your internet marketing efforts.  But is it a viable enough vehicle to be the mainstay of your budget?  Arguably, no.  However, there is some merit in putting some substantial focus into this social media giant. How Big Is Facebook, Really? Facebook has over …

Answer: Near the end of 2011, Twitter released a URL fetcher called SpiderDuck.  Its purpose is to fetch every URL shared in tweets.  It does so in real time and then analyzes the content that is being linked including metadata.  It then serves that information up for use with other Twitter services. According to Twitter, …

Whether we like it or not, social media is here to stay.  And facebook, one of the leading social networks, is now impacting the face of SEO.  A number of search engines including Google and Bing are integrating data from social media into the results they provide to searchers. What are Social Signals? Social signals …

A small business can greatly benefit from social media optimization, and Twitter is currently the 2nd most popular social network on the World Wide Web. A few basic guidelines will help companies create and sustain a presence on this well-known site. Create and Customize a Business Profile The first step is to not only create …

Now that Facebook has outdone Google Search in traffic, it is undeniable that social media is one of the most prominent aspects of a proper SEO plan. There are many ways that social signals (Likes, Shares, +1’s, @Mentions, etc.) can impact your ranking, web traffic and conversion rate. Incorporating them into your internet marketing agenda …