GeoTagging: What It Is and How It Enhances Local Search Marketing
What is GeoTagging?
GeoTagging is the process by which location specific data is metadata is added to media including SMS messages, videos, photos, RSS feeds, or QR Codes. Coordinates of latitude and longitude are usually used to spot the internet user’s location. For instance, a photograph or video taken at a certain location or associated with a certain location can be tagged with the coordinates of the place where it was taken.
Why GeoTagging is Useful for Local Searchers
GeoTagging helps internet users connect to relevant, local information. This is helpful to searchers because it connects them to local content and filters out results that would not apply locally.
How to Capitalize on GeoTagging’s Local Search Benefits
Easy answer is: GeoTag all media on your website and landing pages. If your business is local, it makes sense that you would wish for those in your local area who may be in the market for your type of product or service to be able to easily find the company as a byproduct of searching for content associated with your area.
If your site is useful to people everywhere, you can create a separate landing page for prominent places with GeoTagged content specific to the targeted area. This allows you to be found in local search results for all areas where your product or service can be used.
