How to Generate and Maintain a Buzz with Twitter
A small business can greatly benefit from social media optimization, and Twitter is currently the 2nd most popular social network on the World Wide Web. A few basic guidelines will help companies create and sustain a presence on this well-known site.
Create and Customize a Business Profile
The first step is to not only create but customize your Twitter profile. This entails uploading a picture, possibly with your company logo; also, you can add a custom background for your profile as well as a proper short, benefit-driven description of your business. Remember that this profile is part of your branding and should look just as professional as your dot com.
Update Regularly and Show a Sense of Excitement
The most popular Twitter profiles “tweet” often. This is something you or someone on your staff can take care of. It should be a priority to keep your Twitter fresh if you wish to keep it appearing active. Part of generating a buzz is creating an air of activity and hype, even when there is nothing happening of extreme notability at a given moment.
Mesh with the Twitter Community and Don’t Over-Promote
Twitter users are more likely to respond positively to a professional page that is run by human beings who actually interact with the online community. If your tweets appear too bot-like or seem to be full of incessant shameless self-promotion, you will lose followers and your existing followers will tune you out. Look at what topics are trending and join in on the conversation with hash tags and re-tweets, or spark another stimulating conversation based on a subject likely to pique the interest of those who respect your industry.
