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In the earlier days of SEO, many firms and webmasters were taking advantage of the search engine algorithms of the time that took keyword density into account when determining ranking.  The spiders have evolved to incorporate many more forms of data and consider a number of factors that no longer pertain to the keywords in …

Answer: Google Buzz has many benefits and is a great way to supplement your SEO and internet marketing efforts.  The Buzz platform allows a universal feed that covers all your popular social networks to be displayed and updated. There are many great features of Google Buzz that make it useful for marketing your business online.  …

The use of social media has become a perfect sidekick for SEO marketing.  The latest social network to hit the scene is Google+ and it is growing quickly.  In the event it one day potentially outdoes facebook, it might be a good idea to have an established presence on there before that happens.  Reinforcing your …

What happens if your website, either deliberately or accidentally, ranks for keywords that are not terms you may want your site to be associated with?  This can affect your company image/branding negatively and can also draw in a great deal of irrelevant traffic.  How do you detect if this is happening?  How do you rectify …

Answer: Near the end of 2011, Twitter released a URL fetcher called SpiderDuck.  Its purpose is to fetch every URL shared in tweets.  It does so in real time and then analyzes the content that is being linked including metadata.  It then serves that information up for use with other Twitter services. According to Twitter, …

Whether we like it or not, social media is here to stay.  And facebook, one of the leading social networks, is now impacting the face of SEO.  A number of search engines including Google and Bing are integrating data from social media into the results they provide to searchers. What are Social Signals? Social signals …

Before you look for a magical solution for choosing keywords that will get you to #1 on search engines overnight (which we all know is impossible to achieve that quickly), you should get wise about keywords selection. Selecting Relevant Keywords Before you begin to implant keywords into your content, you should make a list of …

Answer: When you are optimizing and promoting your products or services for search traffic, you should look at the following three search engines (in order, starting with the most popular): 1. Google 2. Yahoo 3. Bing Many also argue that YouTube, which accounts for a large chunk of all web traffic, is one of the …

Achieving initial hits to your website is only half the battle.  If the majority of those users are not viewing more than one page, you won’t see as much overall traffic and you will not see as many sales conversions.  Here are a few ideas on how to increase your Click Through Rate (CTR) Testing, …

There is no question that Google Instant has affected the SEO landscape.  By allowing users to see predictive results before they click enter, the idea is that this saves their time and gives more helpful, accurate results more quickly and easily.  While a typical search used to take around 25 seconds, Google Instant has made …

Answer: Absolutely!  There is no reason a company that is primarily or exclusively a brick and mortar should ignore the marketing potential of the World Wide Web.  In fact, Local Search Optimization will allow an offline business to be discovered online far more likely than being listed in a Yellow Pages phone book.

Webmasters and marketing professionals can gain much insight from attaining an understanding of the factors search engines may use to determine whether your site can be deemed relevant when displayed in their results.  What criteria might they be using to make this determination? Correlating Queries with Related Searches When an internet user types in a …

You may have noticed the little old fashioned microphone icon on the right side of the search box on Google. When searchers click it, they can search using their voice rather than typing. This is a common feature often found on smartphones, laptops and mobile devices, but it is now built right into the Google …

Question: How Do I Increase My Marketing ROI? Answer: There are many ways to increase your return on marketing investment. One is using A/B testing or allowing your SEO firm do so on your behalf. A/B testing can be applied to intensify the effectiveness (and therefore, the conversion rate) of your landing page, website and …

What is GeoTagging? GeoTagging is the process by which location specific data is metadata is added to media including SMS messages, videos, photos, RSS feeds, or QR Codes. Coordinates of latitude and longitude are usually used to spot the internet user’s location. For instance, a photograph or video taken at a certain location or associated …

It is no secret that major search engines like Google consider the number and quality of inbound links as one of a multitude of factors (reportedly over 100 factors) that influence a website’s ranking. What Are Inbound Links? Inbound links – also known as backlinks, inward links, or incoming links — are links that start …

One of the most essential steps in optimizing a website and landing page for peak search rankings is to obey the regulations set forth by the search engines. Failure to do so may not only harm a site’s ranking, it may also cause a site to be banned from the search results entirely! What is …

Question: Why are long tail keywords often better in SEO? Answer: Long tail keywords are rising in popular as a solid tool in the arsenal of internet marketing experts because they are more likely to reel in a more concentrated target audience. For instance, if the searcher uses their local city or state as part …

A small business can greatly benefit from social media optimization, and Twitter is currently the 2nd most popular social network on the World Wide Web. A few basic guidelines will help companies create and sustain a presence on this well-known site. Create and Customize a Business Profile The first step is to not only create …

Location-aware technology is making local search more powerful than ever before. The ability to elicit a direct response is strong for both small businesses in local regions and online businesses who are intending to reach a national or international audience. How It Works Many smartphones are capable of taking advantage of location awareness in order …