The Impact of Google Instant on SEO
There is no question that Google Instant has affected the SEO landscape. By allowing users to see predictive results before they click enter, the idea is that this saves their time and gives more helpful, accurate results more quickly and easily. While a typical search used to take around 25 seconds, Google Instant has made it possible to complete the same search many times faster – as fast as between 5 and 10 seconds!
Pros and Cons of Google Instant for Search Marketing
One of the down sides of this change for SEO is that it has reduced the number of unique searches an internet user may be likely perform and thereby limiting the overall number of popular keywords and phrases. In one sense, Google Instant could be said to increase the competitive nature of search marketing.
The positive side here is that long tail keywords, which are quite unique, are far more likely to be searched since the user need not type the entire long phrase in order to get the associated results. As we know, long tail makes it much easier to connect to hot leads. A long phrase is very descriptive and thus Google Instant makes targeting a concise niche or demographic far more practical and feasible.
