Ways to Increase Your Click Through Rate
Achieving initial hits to your website is only half the battle. If the majority of those users are not viewing more than one page, you won’t see as much overall traffic and you will not see as many sales conversions. Here are a few ideas on how to increase your Click Through Rate (CTR)
Testing, Testing… 1, 2, 3!
One of the secrets to success online is testing everything. If you are not continuously testing variables to see which ones yield greater performance, then you are neglecting countless opportunities to increase your revenue. One of the best ways to increase your click through rate is to apply the process of A/B testing to all of your Call To Action (CTA) elements. Compare the performance of various colors, icon types, and placement of your call to action buttons.
Improved Navigation
Improving your navigation by making it faster, easier, more accessible and more well labeled will also help improve your click through rate. Remember that many of your visitors will be interested in learning more about what you have to offer, but if they can’t clearly figure out how to do so, your bounce rate (BR) will increase and your CTR will go down.
Better Content
The actual content on your site should be benefit-drive and action-oriented. If it is not, your website visitors will feel that they are wasting their time. You must give them an incentive to learn more and then you must make ask them to do so. A strong Call To Action (CTA) has proven to make all the difference. A/B test various copy types when it comes to CTA to see which ones increase traffic and tend to convert.
