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You will see the difference between SEO Services Los Angeles and an SEO company with 100+ clients. Your entire experience will be with an actual, experienced SEO Consultant located in Los Angeles or Orange County. There are many imposters on the market selling a poor SEO product or service that doesn't work and may even hurt your ability to rank in search engines. Perform your due diligence and identify the pros and cons of the different SEO Service offerings.

Your success is imperative to our success; if you don't stay in business, neither do we. In your search for SEO Services in Los Angeles, you will come across various SEO strategic and pricing models. Like many other products and services, you get what you pay when it comes to online marketing, SEO and PPC. Do your research, speak to multiple people and always keep in mind that the most important number is your return on your investment. We welcome the opportunity to speak with you to show you how SEO Services Los Angeles can make you the most money online.

We are proud to announce that we have opened offices in Orange County, Dallas & Austin! If you are in need of SEO Services in Austin, SEO in Company Dallas or SEO Company in Orange County please visit our sister sites - SEO Services Austin, SEO Company Dallas and SEO Company Orange County. Our Austin branch only caters to small businesses and offers a Local SEO Package that is virtually guaranteed to bring your business new customers. Our Dallas & Orange County offices offer full service SEO plans.

Although search engine optimization is not rocket science, many fledgling Internet entrepreneurs are intimidated by the prospect of growing a solid client base. In fact, they have no idea how to entice the virtual public to their product or service. After months on the Web, visitations haven't grown and any potential profit seems impossible.

Many businesses fold before being giving themselves an opportunity to grow. Online marketing takes strategy, experience and expertise to be successful. You need a professional to guide you, ensure your money is well spent and give you a proper chance of profitability.

When starting any online venture, it's important to understand why every business needs to include SEO in their Marketing Plan. How does search engine optimization bring you customers?
Basically, the Internet lives and dies at the virtual hands of search engines. If Google, Yahoo, Bing, or any of the other search engines pick up on a new site, it's a huge step in the right direction. But, they have to find it first, and this is where SEO comes into play.

The idea is that people can't find your website if they can't see it. SEO enables your busienss to be seen and can give you visibility. Implemented correctly, it's like going down the street with a bullhorn or having prime real estate. SEO brings your website to the attention to the search engines and eventually the Internet visitors at large.

Utilizing search engine optimization may not be rocket science, but it does take effort, strategy and time to acheive rankings. A responsible SEO provider will have the means to demonstrate and explain how their strategy works and provide reporting along the way so you are constantly aware of the your sites progress. Verifiable reports can prove efforts are successfully driving traffic to your virtual doorstep. Reporting and data provides you with peace of mind and assurance that you are getting value for your dollars spent.

Search Engine Optimization does not work overnight. It's a process that takes time and long-term committment. To begin, you need a website that's rich in content and keywords related to your product or service. Then, it's time to let the search engines and the Internet public know your site is open for business. This is mainly accomplished through link building.

In the current SEO landscape, it's imperative to utilize every opportunity. For instance, social networking is a main focus in today's environment. Armed with the right keywords, an SEO expert will strategize with you on the best approach to utilize the audience of social sites like FaceBook and Twitter. In addition, an SEO agency will utilize article marketing to provide informative articles posted on popular marketing sites. There may be not specific reference to the business to the article, but the topic of the article will leave the potential customer with the desire to learn more and a link will be provided to your website. The same principle is applied to blog entries, directory submission and press release submission.

In short, any business wanting to remain competitive in the Internet space needs to be aware of the potential of SEO. You want a SEO company that stays on top of the latest news and trends. They should be current with the ever-changing SEO landscape. It may not be rocket science, but it's one of the bes wasy to grow an online business.

1. Build a Website

Even marketing ad nauseam will be ineffective if the website itself is not powerful enough to generate significant results. Visit any Fortune 500 website and observe that it exhibits all of the following qualities:

• Features an Outstanding Modern Design
• Boasts a Superior Level of Usability
• Content and Design Invoke Visitor Trust
• Constructed to Induce the Highest Possible Conversion Rate (CR)

SEO Services Los Angeles can tweak your existing site or build an entirely new one that is on par with big brand websites, with respect to each aforementioned capacity.

2. Drive Traffic

Maximizing relevant, well-targeted web traffic for your site utilizes four fundamental vehicles:

SEO: Search Engine Optimization, when executed and maintained properly, places and keeps your website in the top 10 search results on major search engines like Google and Yahoo.

PPC: Pay Per Click Advertising, when placed and written precisely, can reach thousands of potential visitors through third party websites.

Email: Direct-marketing campaigns may use massive address lists to present a hard sales pitch to a carefully selected group of consumers within your target demographic.

Social Media: Harnessing consumer involvement to turn a profit necessitates an ability to engage them in their daily online activities. SEO Services Los Angeles helps spark, -- and maintain - a two-way dialog between your company and consumers on content communities, social networks, and blogs.

3. Generate Leads

Lead generation equips your company with a list of potential buyers. SEO Services Los Angeles can help you accomplish with a variety of techniques, such as:

• Converting Traffic into an Increased Number of Active Sales Calls
• Using Web Forms To Create a Sizeable Mailing List
• Using Branding Efforts to Draw In Many New Customers
4. Convert Leads

Far greater in importance to generating leads is converting them into sales. To boost your conversion rate, SEO Services Los Angeles implements a comprehensive series of tactics via a process known as "conversion optimization."

Conversion Optimization Encompasses:

• Creating an Enticing Website Visitor Experience
• Landing Page Creation and Enhancements
• Testing Content and Ads to Measure Conversion Rate
• Bounce Rate Analysis and Correction
• Monitoring and Application of Visitor Activity Data

Conversion optimization testing methods may include collection and processing, an ongoing sequence of multi-variable ("A/B") tests, audience screening and segmenting, and behavioral marketing.

5. Tracking

Tracking leads entails evaluating and responding appropriately to the data gathered and thereby is an imperative step toward making money online with your website.

• Determining the Source of Leads
• Prioritization and Classification of Leads
• Distribution (Lead Capturing)
• Disposition
• Re-Calibration of Lead Strategy
6. Refine Strategy

Subsequent to the accumulation of lead data and campaign performance, the strategy must be modified with improvements to maximize campaign effectiveness. SEO Service Los Angeles may repeat this process on your behalf periodically to maintain and increase a flow of sales leads and an increasing number of conversions. This also ensures the correct strategy is being employed.

Branded Design

The notion of "branding" has long been regarded as the main pillar of advertising methodology. Establishing and managing your company brand, while a bit of an intangible, is certainly a feasible fruit of some very measurable seeds of action.

Diligence on the part of an avid digital marketing agency like SEO Services Los Angeles enables branding and may comprise ongoing tasks such as:

• Assistance in the Creation of Slogan, Logos, Icons and Artistic Elements
• Careful Selection of Modern Fonts and Color Schemes
• Seamless Social Media Integration
• Consumer Perception Analysis and Calibration
• Increasing Public Awareness of Your Site and Brand

Site Usability

The success of your website at reducing bounce rate, increasing Click Through Rate (CTR) and ultimately converting a great number of sales is highly influenced by how usable the site is to internet users of every skill level.

One of the key principles of effective web design that SEO Services Los Angeles adheres to when building a website for your business is: Never create a site that prioritizes aesthetics over functionality.

While we are entirely capable of integrating the most visually advanced and eye-catching GUI (Graphical User Interface), we will not allow anything to obstruct the site's primary goal and purpose.

That includes:

• Visual Elements
• Animations
• Site Intros
• Buttons
• Multimedia

These are all elements we may indeed use; however, we will practice good discretion by using such features sparingly and sensibly.

Elements that Instill Trust

Research has proven that websites that contain certain elements are more likely to create a sense of trust, from the visitors' vantage point. Internet users who trust a site are more likely to:

• Make a Purchase
• Gravitate Toward Higher Ticket Items
• Exhibit Company Loyalty by Becoming Return Customers
• Link Your Site on Social Media
• Share Info About Your Site with Others Offline

SEO Services Los Angeles has spent extensive time and resources determining the magical combination of characteristics we can implement on a client website to help you establish a trustworthy atmosphere for your customers.

Elements that Instill Trust

While our marketing initiatives will certainly increase sheer web traffic, you will only make good use of the traffic if visitors can find their way around and enjoy a smooth user experience while on the site.

Our philosophy is that a website that really "jumps out" and garners a visitor's attention can simultaneously feel quite natural to navigate. Some of the structural features that SEO Services Los Angeles can employ to make that possible are:

• Content Organization by Category
• Visual Hierarchy (Helps to Guide the Visitor's Eyes in a Logical Manner)
• Tantalizing Home Page Headlines with Page Links
• E-commerce Mechanisms (Product Links, "Add to Cart" Buttons, Shopping Baskets)
• Panels and Menus that Only Appear When Clicked or Hovered-Over
• Drop-Down Menus
• Collapsible/Removable Boxes (with "X," "<" or ">" icons)
• Tabbed Content
• Site Maps
• Other Popular Functional Conventions that Instinctively "Make Sense" to the Visitor

Providing Product Information

The last but far from least website building component SEO Service Los Angeles will inject is product information. This is a far too oft overlooked element that can make or break the success of a website. Without this, an otherwise "hot lead" (a perfectly demographic-targeted customer) may leave the site without ever even placing items in a shopping basket. The product information must only be thorough, but must also be worded with your Conversion Rate (CR) in mind.

Product information can include the following, among other info:

• Features
• Technical Specifications
• Pricing (Sale Price, MSRP Price)
• Shipping Cost
• Purchase Options
• Suggested Accessories
• Pictures
• Model Number
• Item Number

The challenge to drive traffic to its maximum volume may seem a near insurmountable one in the eyes of even the experienced webmaster - but it is "all in a day's work" for your personal digital marketing agency: SEO Services Los Angeles. Here is a basic overview of how we do it - although we do, of course, keep a few trade secrets under our proverbial sleeve.

Search Engine Optimization (SEO)

Ranking high in the top 10 search results preferably at the #1 spotis the much-sought-after goldmine at the heart of every webmaster's goals. SEO - or Search Engine Optimization - will drive traffic using a variety of techniques, such as:

• Keyword Research
• Site Structure and Architecture
• Page Optimization
• Link Building

Social Media Optimization (SMO)

The aforementioned "link building" can be directly correlated with a process known as Social Media Optimization. Your site will benefit from links to your site being posted and embedded in a variety of "third party" areas throughout the net - particularly if those places are social media sites that experience heavy traffic to begin with.

SMO can be used to drive traffic to your website by promoting it via:

• Blogs
• Social Networks
• RSS Feeds
• Content/Activity on Video Upload Sites
• Crowdsourcing
• Apps/Widgets/Gadgets

While you could easily take advantage of establishing a presence online with many or most of these on your own, if you want to drive traffic to your site in huge volume, our decades of experience in marketing and optimization can be the secret to your future success.

PPC Advertising

In addition to SEO and SMO, your paid advertising can also drive traffic to your website, but only when your PPC ads written and placed in formulaic manner. Pay per click is a format of marketing where you only pay for the leads generated. It is known to have a better return on investment than other formats, for companies who need a more immediate response (versus image or branding-focused marketing).

PPC ads appear at no charge, and you only pay when someone becomes interested enough to click your ad. While this is good for your budget, you still should be inclined to maximize the effectiveness of your ads, in order to ensure the greatest response from your hottest leads.

SEO Services Los Angeles assists you in your PPC advertising endeavors by:

• Generating Faster Short Term Results via PPC than with Gradual SEO or SMO Efforts
• Setting and Adhering to a Monthly Ad Budget
• Maximizing the Branding Effect of Your PPC Ads
• Minimizing Your Cost Per Click (CPC)

We can also help make sure your ads actually work by:

• A/B Testing Multiple Ads Simultaneously to Find the Highest Response
• Determining the Niche Market Segment to Target
• Helping Write and Create Better PPC Ad Copy
• Helping You Reach Consumers Actively Seeking Your Type of Product or Service

We are now touching upon one of the principal features of advanced internet marketing that is either non-existent or at least not as pervasive in other forms of offline advertising you may have considered. In fact, SEO Services Los Angeles employs a process even many internet marketing companies today are not actually aware of (or have not fully harnessed), known as "conversion optimization." When this is implemented in conjunction with our other services, you will begin to see results like you never dreamed possible.

What is Conversion Optimization?

Conversion optimization (also sometimes referred to as "conversion rate optimization" or "CRO") is a visitor-focused methodology where the ability to convert leads into sales is managed on the website and landing page. The reason SEO Services Los Angeles uses this systematic approach as a supplemental to the other forms of internet marketing we provide for clients, such as Search Engine Optimization, is because we recognize that a webmaster's ultimate goal is to increase revenue.

The Conversion Rate (CR) of your website can be influenced by a variety of factors. At SEO Services Los Angeles, we identify those factors, propose solutions that we believe will increase your conversion rate, and diligently unleash those solutions upon approval from you.

How Does Conversion Optimization Work?

How do we convert leads into sales for your website? Generally speaking, it is about creating an experience for the visitor that gets them in the "mood" to buy. However, it is not just an emotional response we are seeking. Part of conversion optimization is also about tweaking your sales funnel.

We will test and execute strategies on:

• Ad Copy
• Your Website
• Your Landing Page
• Your E-commerce setup
• Your Sales Offers and Promotions

We may even propose strategies you hadn't considered, such as constructing "giveaways" that encourage future actions on the part of your visitors.

Conversion Optimization Can Be Applied to More than Just Sales Conversions

While most webmasters are seeking to increase their bottom line, granted, they may also wish to use our conversion optimization services to increase some other action(s) on the part of their website visitors. That can be anything from mailing list sign-ups (which increase long term customer loyalty) to word of mouth sharing (to organically grow your customer base). The concept is generic and can be applied by us to nearly anything you wish to accomplish through your visitors' actions.

The long term implications of this are beyond the scope of immediate sales. Conversion optimization even can constitute an excellent technique for increasing brand awareness, if utilized correctly. For instance, conversion optimization and social media optimization can be used in combination to proliferate a fan base or customer base on major social media sites. In essence, by combining these two services, SEO Services Los Angeles can, over time, help your brand become "famous" online.

Defining Your Conversion Optimization Goals

There are a few pillars of cutting-edge internet marketing techniques that we use to increase your conversion rate (CR).

Generally speaking, the goals involved with conversion optimization should be:

1. Landing Page Optimization
2. Creating a Valuable Sales Offer
3. Defining a Strong Call to Action
4. Measuring Your Results

Landing Page Optimization

To convert leads into sales via your landing page, you will need to make sure that it is fully optimized. Our research has allowed us to have a broad understanding of what elements on a landing page do-and what elements do not-stimulate a sales conversion.

SEO Services Los Angeles will ensure that your landing page is able to:

• Keep Things Simple (Get to the Point Quickly)
• Identify the Site (Let Visitors Know Where They Are)
• Avoid Any Obtrusive Graphics (such as pop-ups)
• Include Proper Registration Forms (Make Them Visible and Easy to Fill Out)

Creating a Valuable Sales Offer

If what you are offering is not enticing enough to drive a purchase, then all of your other efforts to convert leads into sales could fall in vain. It is not simply a matter of having a useful product or service, but positioning that product or service in such a way that demonstrates to the potential buyer how their life could be changed for the better.

SEO Services Los Angeles knows all of the language that will grab their attention, and how to make the offer seem enticing.

A number of questions will be in the mind of your prospective customers, including:

• How the Product or Service Will Positively Impact Their Lives
• How Your Quality and Pricing Compare with the Competition
• What Money-Back Guarantees and Warranties are Offered

If your visitors like the offer, to convert leads effectively, you must clearly explain:

• Pricing, Financing and Payment Options
• Taxes, Shipping and Handling, and Other Charges
• Where to Click to Make the Purchase

Defining a Strong Call to Action

What do you want your users to do? If this is not clear and well-defined on your site and landing pages, your potential customers may turn from interested to distracted, in a very short period of time. This results in an increased "bounce rate"-the rate at which visitors leave a page without taking the desired action set by the webmaster of the page.

To convert leads into sales, SEO Services Los Angeles will recommend that you:

• Communicate Clearly and Simply How to Carry Out Desired Action
• Recognize that "Click Here" does not constitute a Call to Action, per se
• Express the Purpose of a Link, Above the Link
• Use Bold and Font Size Changes to Increase Attention

Measuring Your Results

Split testing, also known as A/B testing or bucket testing is a great way to measure and improve the results of your conversion optimization endeavors. Essentially, SEO Services Los Angeles can try creating multiple landing pages, testing out multiple home pages, and setting up other important variables. This allows us to directly measure which ones actually work to convert leads at the highest rate.

It is said by advanced internet marketers across the globe that, "only that which is tracked can be improved"-and we have certainly found this adage to ring quite true for our clients.

Web Analytics

The general term often used for tracking is web analytics, and this methodology comprises both the research of the performance of your website, advertisements, and landing pages-and the identification of the behavior of your web traffic.

The four components of data analytics tracking efforts include:

• Collection
• Measurement
• Analysis
• Reporting

Web analytics can entail the tracking of a multitude of things, including:

• Search Metrics and Ranking Tracking
• Web Traffic Tracking
• Leads and Conversion Tracking and Reporting

Search Metrics and Ranking Tracking

To maximize your traffic, your performance on search engines like Google, MSN and Yahoo must be properly measured. There is self-evident value in the discovery of what phrases are driving traffic to your site-a process known as keyword research.

It is also worthwhile to use search tracking to ascertain more information about your visitors based on location and other parameters. Search metrics help you to determine what landing pages are attracting the most traffic to your site.

Web Traffic Tracking

Web traffic tracking and reporting is a type of tracking that speaks to what your visitors are doing once they arrive on your site. By allowing SEO Services Los Angeles to examine how users interact with your website, we can execute a need assessment.

This information allows you to gain a more definitive and thorough understanding of what your niche might be specifically looking for. We can then advise on how your site should be tweaked to cater more towards any popular items, while removing or improving those items which do not tend to spark as much attention.

Leads and Conversion Tracking and Reporting

Tracking web traffic and search data will assist you in assessing what pages are most viewed, and what links are clicked within the site. It also reveals what paths tend to transform leads into sales conversions. SEO Services Los Angeles can use this data to improve your "sales funnel"-that is, the systematic approach you employ to drive the sales of your products or services.

Comparing the ratio of visitors to customers is a way to help measure your conversion rate. The primary ways SEO Los Angeles can accomplish this vary, but can include techniques such as:

• Log Analysis: reports are generated by the server hosting the website and conversion tracking reports can be extracted therefrom for inspection
• Script Tracking: pages which are to be tracked are embedded with a script, and reports can then be generated from the information the script sends back to our database

The reason your endeavors may be failing could come down to the strategy you are applying. At SEO Services Los Angeles, one of our primary goals is to create and continuously refine strategy for our clients' marketing campaigns.

Gathering Customer Data

To create and refine strategy, it is first necessary to have an understanding of your customers via customer analytics. This is a process wherein we take data based on visitor behavior and perform a thorough analysis of that information. We can then use this knowledge to predict behavior patterns, while assessing risks and opportunities, and tweak your site accordingly.

Awareness of customer data also allows us to better achieve market segmentation, the dividing of your overall market into smaller subsets with similar characteristics. One of the biggest mistakes made by webmasters, and by less experienced marketing firms, is not gaining a proper comprehension of the needs of customers.

Executing Marketing Research

It is then imperative that you allow SEO Services Los Angeles to complete rigorous research methodology to generate, refine and evaluate the marketing actions that are taken on behalf of your company. In this process, we closely monitor the performance of all marketing efforts being implemented for your website.

Having visitor behavior and market segmentation data now at our disposal, we can proceed to further utilize that information to understand how the marketing mix is affecting the behavior of visitors. In doing so, we take not only a sociological approach, but also place increased focus on qualitative and quantitative information.

One of the main goals of SEO Services Los Angeles is to ensure that the data used to make decisions to refine strategy is the most current, precise, dependable and relevant data possible.

Applying Proven Marketing Techniques

We are not trying to reinvent the wheel here. While there are many cutting edge technological advancements in our arsenal, we do not lose sight of the fact that successful marketing campaigns precede the internet as it is known today. Much of the same methodology used before the internet was even created is still an indispensible part of a digital marketing agency's toolkit.

Granted, internet marketing is its own animal, so to speak. We certainly use the latest, most future-focused tactics to harness search marketing, social media, PPC, e-commerce mechanisms, and so on.

However, SEO Services Los Angeles also puts to use age-old marketing techniques that are still functional today. That means tweaking your call to action to make it stronger; modifying your website copy and landing page copy to ensure it is benefit-driven; incorporating emotion-based aesthetics and phraseology; determining consumer demand; altering your product placement; and helping improve your customer service.

Putting It All Together

It is our belief that, when these elements are all gelled together, a perfect marketing amalgam is created. And your web-based business will increasingly become a well-oiled machine.

Are the Yellow Pages dead? Half a decade ago, there was a 50/50 chance that if someone wanted to look up a business, they would reach for the phone book or a computer with an internet connection. Now that cell phones have become mini-computers and an entire generation of young adults grew up "online," the web dominates.

Speed of Access

Why is it that consumers prefer to look up businesses using a search engine, rather than a physical phone book? There are several reasons. One is the fact that the internet is simply faster.

Opening a phone book and rummaging through hundreds and hundreds of pages is not exactly practical compared to typing in what you want into Google and getting an instantaneous response. In fact, you don't even have to finish typing what you want because it usually can fill it in for you once you begin to type!

Accuracy of Information

The second thing that renders the Yellow Pages inferior to the internet is that they are only updated once every year or two. The internet can be updated virtually immediately. This way, consumers are far more likely to get a website or phone number that is current.

Not only will they find your correct contact information immediately by reaching your website, your leads will be hotter since a direct point of sale is made possible once visitors arrive at your site.

Greater Reach

SEO Services Los Angeles can create a presence for your business that would blow away the response level from being listed in the Yellow Pages, even when its popularity was at a peak. A physical phone book is simply no contest to the degree of reach possible with the internet.

Potential customers from your local area may find you first, if you have enlisted SEO Services Los Angeles to make your site one of the first results seen when multiple related keywords and phrases are used by searchers. Furthermore, however, you may generate leads from outside of your local area via SEO services. The resulting increase in leads has an obvious - literally exponential - effect on your sales potential.

Wise Use of Your Marketing Budget

If you are still dumping money into old vehicles of advertising and seeing very little in the way of results, please contact SEO Services Los Angeles. You need not waste your marketing budget on print (newspaper), Yellow Pages, direct mail or even radio and TV. You have billions of internet users on the World Wide Web at your beck and call-and millions in your local area alone!

Regardless of whether your website is a supplement to an existing brick and mortar or a web-only based business, you owe it to yourself to take hold of the best marketing vehicle available. Return on Investment is significantly higher when you assign your marketing and advertising to a qualified digital marketing agency like SEO Services Los Angeles.

Here are the top 5 reasons to choose SEO Services Los Angeles:

1. Proven Results

SEO Services Los Angeles is, first and foremost, a search marketing company. One of the primary goals of an internet marketing firm that specializes in SEO is to assist website owners in reaching the top 10 - preferably the #1 spot - on Google and other search engines, for specific highly-targeted keywords and phrases.

Naturally, to demonstrate we are capable of this impressive feat, you may have noticed that we have marketed our own company to be #1 on Google for several key terms. And we have done the same for countless clients. This is just one example of how we are results-driven.

Furthermore, the more success we generate for you, the more likely you are to continue to work with us. SEO Services Los Angeles recognizes and values the importance of making and maintaining a superior impression with each client. If you win, we win. That philosophy runs deep throughout every facet of our operations. Dedication to excellence and care is embedded into the mindset of each member of our staff.

2. Accountability

SEO Services Los Angeles is very responsive. When you have an inquiry, we can return it usually in 24 hours or less. To prove our dedication, we will perform a free SEO analysis on your website before you even begin doing business with us officially.

This alone has value from an education and money-saving standpoint. And we offer it as a complementary way of showing how much we care about fostering long term relationships with our potential clients.

3. Minimizing Risk

There are several ways that SEO Services Los Angeles can ensure that your risk of financial loss is minimized and your ROI maximized.

1. We Start with Small Campaigns - We can test smaller ad campaigns to get a feel for the market and compare multiple formats and versions of your ad copy, prior to launching a big budget campaign.
2. Minimal Upfront Marketing Investment - We do not force clients into long term contracts (more on that in a moment), so the financial investment you will need is on a pay-as-you-go basis. You won't be required to pay upfront for services that will be performed a year from now.
3. Tracking = Rapid Improvements in Campaign Effectiveness - By tracking (also discussed in more depth below) and relentlessly tweaking the performance of your site, advertising, search marketing and sales conversions, we can quickly boost your ROI by double, or more.
4. Tracking

At any given moment, you may wish to be made aware of what is happening with your site, landing pages, search marketing, and sales statistics. This will prompt you to ask a variety of relevant questions, which we can easily answer in great detail for you, whenever you wish.

Here are some examples:

• How much web traffic are you garnering?
• Which ad copy is generating the greatest response?
• What is your click-through rate?
• What is your bounce rate?
• What is your website's current sales conversion rate?
• Where are your leads coming from?
• What are the characteristics of the visitors in your niche?
• How is your social media performance?
• What is your return on investment?
• What is your cost per click?
• What search terms are most popular?
• What is your search engine ranking for specific keywords and phrases?

SEO Services Los Angeles is meticulous about performing analytics and testing your web metrics continuously. We use all of the latest advanced tools to measure your site's performance. And we are more than happy to update you at any time regarding the status of all aspects of your campaigns, web content, design and any number of other initiatives we may be executing for you.

5. No Long Term Contracts and Innovative Approach

At SEO Services Los Angeles, we believe in our work and believe that it will speak for itself. We do not ask our clients to enter into long term contracts. We adhere strongly to the ideal that when you see what we can do for you, the long term B2B relationship will naturally fall into place as a byproduct. A company that places emphasis on integrity in all business handlings should be confident enough in their work to take on this unique approach.

What Do Most SEO Companies Have In Common?

Most search marketing firms have a grasp on certain fundamentals of SEO. Everyone employs the same general strategy and the same link building techniques. Many of these companies can even get your website to #1 on Google for a certain keyword. That's good, right? Certainly - but this accomplishment is so basic to the point of rudimentary.

The Majority of SEO Companies are Missing the Point

It is shocking how many SEO firms will gladly demand inordinate portions of their clients' allocated marketing dollars, simply to get them to #1 on Google. While the idea sounds impressive on paper, in practice, this may not help the client reach full revenue potential - at least not in and of itself.

A glaring oversight that is all too common is that these firms suffer from a severe lack of innovation, and are completely devoid of marketing vision for clients.

What Does SEO Services Los Angeles Do Differently?

At SEO Services Los Angeles, each client's entire business plan and goals are taken into account. It's the marketing equivalent of a holistic approach. When you work with a company that is dedicated to your success, one that will stop at nothing until you reach it, you begin to feel the marketing power behind a company like ours that under no circumstances would ever settle for status quo.

Relevant Traffic

It is not enough to reach #1 on a search engine and generate generic traffic. We want to truly "nail" your target demographic, and put your site in front of consumers who are genuinely likely to be in the market for your products and services.

To that end, we do not simply wish to help you get higher ranking; we also go so deep as to try understanding and catering to the statistical identity and needs of your niche market. Working as a partner with you, we are just as customer-focused as you are!

We apply real, time-tested marketing in conjunction with today's latest internet technology - not just flashy internet marketing gimmicks like other SEO companies that want to impress you in an artificial manner. Our desire is to make sure you rank high for terms that are properly related to the needs of your customers.

Spinning Wheels or Real Results?

Our potential clients have to make a decision: which is more important, activity or profit? All business owners, even those with a small business, recognize that profit generation should be the most vital goal at the heart of their marketing strategy. Being #1 on Google and generating a web traffic increase is impressive, but rather than spinning our proverbial wheels like most other digital marketing agencies do, we want to take things a step further.

We practice an entire series of other advanced and stringent web marketing techniques, such as social media optimization and conversion optimization, to ensure our clients are able to actually convert web traffic into sales - thereby improving your conversion rate and vastly increasing your marketing ROI.

Using Analytics for Real Improvements vs. "For Effect"

Web metrics can be tracked, measured, reported and observed by anyone with the tools and a few minutes to learn them. Any SEO marketing firm today will most likely have access to some analytics, and it may impress novice webmasters to hear all of the data regurgitated about their site's performance. "Wow, my digital marketing agency really knows what is happening with my site," such a well-meaning webmaster might think.

At SEO Los Angeles, we emphasize that it is how the SEO firm reacts to analytics that is the key to profit-bearing results. We also run multiple campaigns and perform A/B testing to refine effective ad copy. We closely monitor your visitors' behavior, and react accordingly. It is our goal to help reduce your bounce rate and increase your sales conversion rate - endeavors that span far beyond the scope of sheer analytics and SEO.

In order to select a PPC company that will help your business, a basic understanding of pay-per-click advertising is required. First, go to Google and type in a search term of interest. For example, try "plastic surgeon beverly hills" in Google. The search will yield more than 1 million results. These results refer to the number of websites in the organic listings or SEO listings.

On the top of the page directly below the search bar, there are three website listings highlighted in yellow. There are an additional seven websites highlighted in yellow down the right sidebar. These listings are caled PPC or Paid Search listings. In order to have your website displayed in these PPC listing, you must pay Google each time a person clicks on these listings. The amount you pay for each click is based on your bid and your competitors bid.

So, how is a web searcher supposed to decide which one of the website listings deserves their time? Oftentimes, the answer is the first website they see. These results will be the top 3 results in the PPC sections.

The more specific the keyword terms, the more likely that the consumer will click on an ad, visit the site, and become a paying customer. So, it's very important to pick the terms most likely to bring in the profits. You can specify the keyword search terms you would like to bid on. Your add won't display for keywords you don't specify.

Deciding on the best keyword search terms for a business can be the trickiest part of PPC advertising. Chances are good that the keywords with the highest search volume have the high bids. It's important to find a knowledgeable PPC provider, with the expertise necessary, to provide you with the best chance of a positive return on PPC investment.

What? Hold the acronyms! In simple terms, how much will it cost to receive the services needed to tilt the paid services (PPC) landscape in the direction of your business, and achieve an adequate return on PPC advertising investment? Well, the answer is impacting by the pricing structure of the PPC provider. Pricing models of PPC companies include, but are not limitied to:

  • Per Click
  • A Set Monthly Fee
  • Percentage of Sales
  • Percentage of Spend

Pay-per-Click fees are partly determined by the keywords used in the advertisements. Cost per clicks can range from .10 cents to $40.00 per click. It all depends on how competitive the keyword search terms are and your competition. t generally ranges between 1-5 cents per click, depending on the keyword ranking.

Some PPC companies charge a set fee to provide their PPC services. This pricing model is best for those with high PPC spends. This model works well for keeping the advertising budget in check; you just need to be cognizant of their charges for hourly work when it comes to updating your campaign.

Other PPC providers opt for a percentage of the sales that are attributed to their ad campaign. The general fee is between 10%-15% of the PPC advertisign spend. This model doesn't sit well with us. It's dangerous as it encourages the PPC provider to spend more budget, because if they spend more, they make more.

The PPC companies their focus is likely to be on spending more money, rather than the quality of their services. Finally, some companies will charge based on your sales. This is a difficult model to calculate as the PPC company relies on the client for product or sales reporting.

Now comes the realization that the paid search (PPC) landscape may be tilted in the wrong direction. Not all pay-per-click providers are created equal. Without understanding the terms of a contract, many businesses out spend their chances of a positive return on investment. You must be clear on the payment terms you agree to and review the pros of cons of each pricing model.