Benefits of SEO
With proper keyword research and keyword targeting, SEO allows you to target traffic that will convert into leads and/or customers. Targeted traffic is key to a high return on investment and a successful online marketing. As a general rule, the more specific the keywords or phrase will have the highest conversion rate, lower the search volume and will account for a high percentage of your profits.
SEO increases the visibility of your brand and website. You can use SEO to increase your position in search engines and be seen by a higher number of people. Additionally, you can build off site profiles and pages to increase the visibility of your brand. Increased rankings = increased visibility, which results in more visitors and more brand recognition.
Return on Investment
SEO is proven to have one of the highest return on investment compared to all other marketing methods. The focus of SEO Services Los Angeles is to make you a positive return on investment on all online marketing dollars spent. Return on investment is the determining factor in our strategic decisions. In order to achieve a return on investment, you must stay ahead of your competitors and concentrate efforts on strategies that bring targeted traffic to your web properties.
Long Term Positioning
SEO is unique in that you will continue to realize positive effects from work you've done in the past. If you are able to solidify your position as an authority for a particular keyword phrase over time, it will become easier to maintain the high ranking position. You will always need to build links to hold your position, but you can stretch a budget to additional keywords once you own the top ranking positions for target keywords. You can realize long term ranking positions with SEO opposed to PPC which builds no long term value in your website. It is important to realize that if you discontinue building links, over time your website will fall in ranking position. It's a long term commitment that can result in long term positioning.
SEO is very cost effective compared to all other marketing options. You can track your dollars spent and track your conversions, in order to come up with a cost effective budget that results in a positive return on investment. There is an SEO plan for every business regardless of the size. You can scale according to your profits and stay within your budget.
Data tracking on your website as well as off-site tracking (telephone, email) enable you to measure results efficiently. Tracking in order to measure your results is critical to every SEO campaign. Being able to measure results is a key component to SEO and making a return on investment. Conventional marketing methods such as radio or print are far more difficult to track measurable results. We monitor your campaign throughout the month and analyze monthly report data to drive our decisions.