More Targeted Website Traffic
Studies show that more than 85% of people looking for a product or service go online to research. Search engines have become the primary tool for people to find the local or national services they need. More than 70% of Americans have purchased a product online and those numbers are still growing. Gone are the days of utilizing the Yellow Pages and direct mail.
It's common for a large majority of our clients' sales to come from online referrals. You can't accomplish this without an SEO optimized website and in most cases a PPC campaign. In order to increase your traffic, your business website must appear in the top 3 positions of what are known as Google organic listings. Studies show that the top 3 listings in a Google organic listings account for nearly 80% of all clicks when an online search is performed.
While running ads in Pay Per Click (PPC) campaigns are continuously increasing in price, it's still an essential piece of every internet marketing campaign. PPC accounts for 25-30% of all clicks according to recent studies. If you aren't participating in PPC, your competitors are and you're missing targeted traffic. Tests conducted by SEO Services Los Angeles have concluded that a combined SEO & PPC strategy results in up to 20% more traffic than solely using SEO alone. Google+ Local is an essential piece for garnering traffic to businesses that offer a local services and/or products. Google is giving high priority to Google+ Local listings, and a little known fact is that these listings alone often dominate page 1 of search results. These profiles can significantly increase your targeted traffic, which can lead to more sales. This means that if you aren't displaying in search engines, you are losing business to a competitor.