Winning Formula
Your website represents your business online. Your website represents your brand, educates, sells and can motivate a person to call and/or visit your business. A properly built website can mean the difference between failure and success. Some of the elements that must be considered are – usability, functionality, design, content and call to action. Dismiss any of these elements and you are setting yourself up to lose visitors.
Through years of testing, studying and established best practices we understand how to best utilize these elements. We work with you to build a website that represents your brand while providing you the best chance of converting a visitor into a call or sale.
Search Engine Optimization (SEO) is the focus of our business formula and is the long-term solution to acquiring new customers on the internet. SEO builds value into your website and over time can become the online marketing method with the lowest cost of acquisition. SEO is the science of convincing search engines (Google, Yahoo, Bing) that your website is important for searches relating to your website. Search engines then display your website in a high ranking resulting in increased visitors. If your website is properly designed and developed, you can convert these visitors in customers.
Paid Search (PPC) is the perfect complement to SEO and the perfect solution for driving immediate traffic to your website. PPC is advertising based on a cost per click basis. We create ads and these ads are given prime real estate on the front page of search engines for keyword searches designated by us. Each time a person clicks on an ad for your business, you pay a pre-determined amount. You are guaranteed visibility and visits to your website. PPC advertising is essential for two main reasons – 1) Our tests have shown your business will get more visitors with a combined approach of PPC & SEO as opposed to one or the other, 2) If you aren’t doing PPC advertising, your competitors are and will steal your potential customers.
With a properly designed and optimized website for SEO and PPC, more people will visit your website. An increase in targeted traffic will result in new calls and emails. You will see new customers walking through your door.
Let us create a Winning Formula strategy for your business and you can write your own Client Success Story with SEO Services Los Angeles. We work with you to institute a tracking process that shows you the Return on Monthly Investment in only marketing.